We teamed up with Chelsea Connors to build a headquarters for her to work from. She already had a successful career as a life coach, and now she has a professional website to back her up.
About The Project
Chelsea Connors has her Masters Degree in Counseling, she is certified on the national AND state level, so she knows her stuff. What she didn't know was how to build a website, or how to use a digital strategy to successfully maximize her impact in the digital realm.
Chelsea had already established a considerable social media following, so constructing a website that allowed her to explain who she is, what she knows, and offering her a platform to sell her services, has made a world of difference for converting could-be clients into paying customers and happy testimonials.
Scroll down to see how we worked together to build a clean, professional website that boasted Chelsea's credentials and helped increase her conversion rate.
What We Did
Site Design & Development
Successful digital strategy requires finding ways to use your digital presence to maximize your business potential. Chelsea already had a list of professional certifications, a plethora of benevolent reviews from happy clients, and an established social media following. We created a website that allowed her to promote herself and profit off of ALL her skills.
Our user interface (UI) design for this site involved combining her naturally peaceful photos, with relaxed yet distinct colors for everything from text to links to backgrounds. For the user experience (UX) we emphasized the importance of an intuitive layout, funneling viewers right into her offered services, and the simple yet comprehensive navigation.
Establishing an identity for your business, a brand, is so important when you are looking to expand. We start with selecting the color scheme, followed by typography (text font, color, size, weight). Building a logo, implementing a slogan or tagline. Then, most importantly, wrapping all of this into one beautiful website for all to enjoy.
Chelsea's livelihood relies on clients using and benefiting from her professional services. This means that, aside from providing valuable content, she needs to convert site viewers into future paying clients. The best way to do this is grabbing their attention and funneling potential clients to her sales pages. An interactive CTA allows us to maintain her peaceful site design while doing just that.
Since transforming site traffic into paying customers is the lifeblood of Chelsea's site, she spent time scouring her options to increase her conversion rate. After receiving recommendations from colleagues to consider Leadpages for this task, she came to us to see if we could integrate this service into her Wordpress site. Leadpages was specifically made to help small businesses connect with an audience, collect leads, and close sales. Within a matter of hours we had integrated and designed a seamless landing page within her site.
Chelsea knew that she wanted to diversify her potential earnings. So in addition to her professional Life Coach based services, she has created a number of digital products that she wanted to be able to sell through her website. For this we built her a WooCommerce shop with Stripe Payment Request functionality which streamlines the payment process for a large portion of her customers.